Promotional Poster — Product Copywriting

Challenge: The café needed to differentiate its seasonal drink from standard mochas and appeal to both coffee enthusiasts and casual customers. The challenge was to communicate the exotic origin (Sidama, Ethiopia) and rich flavor profile (blueberry, strawberry, chocolate) without overwhelming the reader with too much detail.

Result: I developed a concise tagline paired with minimal, bold design elements. The poster successfully balanced storytelling with clarity, creating an inviting message that sparked curiosity and encouraged trial. By focusing on sensory appeal and limited-time urgency, the promotion positioned the Sidama Berry Mocha as a must-try seasonal highlight.