Flash Sale & Educational Email Series - Skincare Brand

Challenge: The client needed a short email sequence to boost sales during a 24-hour flash promotion and re-engage subscribers with useful content. Their previous campaigns focused only on discounts, which led to quick spikes in sales but little long-term trust or brand loyalty.

Result: I created a 2-email series that combines urgency with value: the first email announces the flash sale in bold, benefit-driven language, while the second balances education (“how to care for different skin types”) with a back-in-stock reminder. This approach drives immediate conversions while positioning the brand as a trusted skincare advisor, building loyalty beyond the promotion.