E-commerce Product Copywriting

Challenge: The client needed product descriptions that went beyond basic details to inspire purchase decisions. The brand wanted copy that highlighted the premium 100% cotton quality while aligning with its minimalist aesthetic and encouraging conversions in a highly competitive fashion market.

Result: I developed a dual-layered structure: a concise tagline under the product name to capture attention quickly, and a longer “Details” section to communicate fabric, fit, and styling versatility. This approach gave the product page both emotional appeal and practical clarity, strengthening Mirella’s brand voice and making the items more desirable to customers.