Brand Messaging. Fashion Interview

Challenge: The founder of a heritage fashion brand was invited to speak with a respected business publication about the future of the company, its response to the pandemic, and the evolution of its strategy. The source material consisted of informal voice notes and scattered bullet points. My task was to shape them into a cohesive, elegant narrative, one that reflected the founder’s personality: calm, intelligent, and quietly visionary.

Result: A refined interview that balanced strategic clarity with emotional depth. The final text preserved the founder’s authentic voice while aligning with the tone and expectations of international luxury business media. It conveyed resilience, foresight, and brand maturity, positioning the company as both grounded in tradition and prepared for global growth.

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