About Us Page - Interior Design

Challenge: Lume Interior Design needed an About page that would go beyond clichés and generic corporate language. The goal was to build trust with design-conscious clients while also expressing the studio’s unique philosophy: that interiors are not just functional, but poetic, personal, and deeply human. The existing draft was too flat and didn’t capture the studio’s essence or voice.

Result: I created an About page that combines lyrical storytelling with a professional tone, blending warmth and wit to reflect Lume’s brand identity. The final text positions the studio as both artistic and trustworthy: a team that choreographs spaces like music, writes with textures as poets do with words, and treats design as a love letter to everyday life. This balance of credibility and creativity helps Lume stand out in a competitive market and resonate with clients seeking style with soul.